Wednesday, February 5, 2014

FFN 3

Whether it is the smell of a Whopper from Burger King or the smell of Easy Mac from your microwave, your food has natural or artificial flavors. The food consumed in today's day and age deceives the consumer. Consumers tend to think that food they eat gets its flavor from natural ingredients. However, when food is processed, it looses its flavor. Food companies then were required to find ways to maintain flavor in the food after processing. Those food companies then hired scientists to create flavors that would remain in the food even after processing. That is where natural and artificial flavors come in, scientists constantly work in labs trying to create the next best flavor, whether it is "vanillin," an ingredient created in a lab "often found in strawberry milkshakes," or the flavor of the cheese packets in Macaroni and Cheese (125-126).

Found within the cupboards of the Streff house is the ultimate hazelnut spread Nutella. It was appalling to se that the delicious Nutella had vanillin in it, one of the natural flavors listed within Fast Food Nation. Even though it is discusting to think about consuming the natural flavor of vanillin, Nutella remains the favorite hazelnut spread on the market. Another food found within the Streff household that contains artificial or natural flavors was my beloved Nesquik. Nesquik is consumed almost daily to enhance the flavor of ordinary milk. It was interesting to see that foods consumed daily contain artificial and natural flavors. Initially, it was appalling to think about consuming foods that had flavors created within a lab, but after having some time to think about the foods with artificial and natural flavors, the realization appeared, "At least they (the foods) taste good."

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